
ideas translated into
profitable businesses
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I advise both first-time entrepreneurs
and those who are stuck
find clarity and path forward
​
method
As an insights-driven marketer with 20+ years of professional experience and some pretty intense years working in the vibrant Portuguese ecosystem, I'm passionate about advising startup founders by employing my own Reversibility Method of Translating Market and Customer Insights into Value Propositions and Products.
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In my work I'm helping others discover and utilize their ideas, knowledge and skills in the right way by providing them with a structured method. I'm passionate about working with entrepreneurs-to-be or helping them kick off their projects, find and solve the acute or chronic problems of their businesses on the path to their profitability.​
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Aleks is my ego. Andar is my alter ego. READ MOREAleks is a calm, rational, practical, sometimes demanding listener. Andar is a passionate, empathic, intuitive dancer. Andar in Portuguese means to walk, to move, to be in motion. But there's something both of them have in common that makes any of them reversible: authenticity. The art of living in harmony with oneself. That's my Value Proposition. That is what – as I learned so far – has solved all the problems in my life. It may have not solved them easily, but it solved them in the right way. How do I monetize on that? By being honest. I work what I love. I'm good at it. People see that and they trust me. And that's how I convert. That's what people pay for. If I had skills and no honesty, I wouldn't have clients. The rest is marketing. ​ I'm not a coach, nor a therapist. I'm not a motivational speaker. And I'm certainly not unnecessarily polite. I‘m practical, and critical, which means I ask a lot of questions. Above all – I’m realistic. Curiosity: I studied Japanese Language and Literature at the University of Belgrade, Serbia and I compiled the first ever Japanese - Serbian Dictionary, that lacked funding to be published. Basically, it was a very exotic thing for the spending priorities according to the 90's value system :/ Pretty tough times, to which I owe my resilience and resourcefulness.
SERVICES
In my 20+ years of professional experience I worked with sole proprietors, startups, SMEs and corporates, in various industries: tech, finance & banking, FMCG, real estate, coliving, e-commerce, advertising, PR, automotive, construction, beverages, immigration, education, social, networking, retail, etc.
​
My expertise focuses on early-stage (pre-seed and seed) startups and guiding them
⇌ define the Target Audience,
⇌ discover and interpret market and customer Insights and
⇌ translate them into unique Value Preposition.
​
I like to keep it simple and clear. I offer cost- and time-effective individual or bundled advisory blocks.

VALUE
PROPOSITIONS
Define the Solution
Find the Differentiator

CUSTOMER
JOURNEYS
Find what and how your customers are doing

BUSINESS
DIAGNOSTICS
Find the "glitch" and
bringing the business back on track

TARGET AUDIENCE
SEGMENTATION
Find the right target niche for your product

MARKETING
STRATEGIES
Make use of the templates
that work

BRAND
STRATEGIES
Brand (re)positioning, visual identity, Brand strategies

MARKET & CUSTOMER INSIGHTS
Find out what Problem your Target Audience wants you to solve

LEAD GEN.
STRATEGIES
Understand intent and translate it into good-quality enquiries

BUSINESS
MODELING
Find the right monetization model

ROADMAPS
Draw the bigger picture,
plan in stages

FUNNELS
Sales / Marketing / Conversion
Find out where you can improve

GO-TO-MARKET
STRATEGIES
How to successfully penetrate the market and position the Brand

A valuable person to have when building a GTM strategy.

Pedro
Co-Founder & CEO
Aleksandar is a valuable person to have around when building a go-to-market strategy. He guided us into really defining our value proposition clear to our audience. It seems like a small detail, but crucial to reach the desired target and improve conversions.
Mentoring with Aleks was fundamental for us.

Gabriela
Brand Manager
Brand mentoring with Aleks was fundamental for us to be able to rebrand and organize our mission. Before the mentoring we were lost and after all the advices and tips I got from Aleks we managed to have a guide on what would be the best way to go.

who am i?
-
Aleks is my ego. Andar is my alter ego. READ MOREAleks is a calm, rational, practical, sometimes demanding listener. Andar is a passionate, empathic, intuitive dancer. Andar in Portuguese means to walk, to move, to be in motion. But there's something both of them have in common that makes any of them reversible: authenticity. The art of living in harmony with oneself. That's my Value Proposition. That is what – as I learned so far – has solved all the problems in my life. It may have not solved them easily, but it solved them in the right way. How do I monetize on that? By being honest. I work what I love. I'm good at it. People see that and they trust me. And that's how I convert. That's what people pay for. If I had skills and no honesty, I wouldn't have clients. The rest is marketing. ​ I'm not a coach, nor a therapist. I'm not a motivational speaker. And I'm certainly not unnecessarily polite. I‘m practical, and critical, which means I ask a lot of questions. Above all – I’m realistic. Curiosity: I studied Japanese Language and Literature at the University of Belgrade, Serbia and I compiled the first ever Japanese - Serbian Dictionary, that lacked funding to be published. Basically, it was a very exotic thing for the spending priorities according to the 90's value system :/ Pretty tough times, to which I owe my resilience and resourcefulness.
As for my professional evolution, please visit my LinkedIn page or Portfolio page to get a glimpse of my work so far.
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+351 912 95 95 94